We are heading to the International Cannabis Business Conference (ICBC) in Berlin this June. While we won’t be exhibiting, our leadership team will be on-site to gather market intelligence, forge strategic partnerships, and bring fresh insights home to Canadian consumers.

Why ICBC Matters for Craft Producers?

ICBC Berlin is Europe’s most influential B2B cannabis summit, drawing 5,000+ executives and investors from 80 countries every year. Attendance surged 18% in 2024 as Germany’s partial-legalization framework moved forward, solidifying the event as a gateway to the EU’s €10 billion-plus cannabis market. For boutique growers like PURPLEFARM, that global lens is critical: European buyers are actively scouting high-terpene, whole-flower SKUs that mirror Canada’s quality standards.

Three Big Themes We’re Tracking

• ‍Post-Legalization Germany. The Bundestag’s April 1, 2024 vote legalized adult-use possession and cultivation, with regionally controlled “cannabis clubs” launching this summer. Analysts project a medical-plus-club market worth €2.3 billion by 2027. We’ll be listening for updates on Phase 2 (commercial retail pilots) to time future export opportunities.‍
• Sustainability & Small-Batch Differentiation. European distributors increasingly prioritize low-carbon supply chains and transparent terpene profiles. A 2025 Prohibition Partners survey found 62% of German consumers willing to pay a premium for craft flower grown with sustainable practices. PURPLEFARM’s growing pratices align squarely with that demand. ‍
• Technology-Driven Consistency. From AI-powered crop-steering to real-time resin analysis, ICBC’s tech panels highlight how data can guarantee potency and flavour. Our recent adoption of canopy-vision sensors reduced microclimate variance by 23% batch-to-batch, and we’re eager to benchmark that success against global peers.

What We Hope to Bring Home

• ‍Export Pathways. Canada remains the world’s top exporter of legal medical flower. Meeting EU-GMP distributors in Berlin accelerates our roadmap to ship high-THC cultivars like Miracle Mints and Cream Cake abroad. ‍
• Genetic Collaborations. Europe’s craft scene is hungry for novel terpene expressions. We’ll be scouting breeders who share our passion for “legacy-grade” flavour and can thrive under Canada’s climate-controlled canopies. ‍
• Regulatory Intelligence. With Ottawa revisiting the Cannabis Act in 2025 and the EU rolling out continent-wide THC limits for edibles, cross-jurisdictional knowledge is currency.

We're excited to immerse ourselves in Europe's thriving cannabis market and strengthen PURPLEFARM’s presence on the global stage. While we won’t be exhibiting, our leadership team will be there to gather valuable insights, build key partnerships, and bring back the latest developments to benefit our Canadian consumers. ICBC Berlin is the perfect platform for us to explore new export opportunities, collaborate on genetics, and stay ahead of regulatory changes, all while staying true to our commitment to sustainability and high-quality craft cannabis. We look forward to connecting with like-minded industry leaders, learning from global innovations, and ultimately growing the future of high culture.