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INSIGHTS : Cannabis Consumers Want Relaxation

A recent survey of 8,999 Canadian cannabis consumers shows that relaxation is the top reason for usage, particularly among Millennials and Gen Z. Around 30% of respondents consider themselves cannabis connoisseurs, highlighting a preference for premium, high-quality products. This aligns with PURPLEFARM's focus on whole flower cannabis, catering to those seeking a pure and relaxing experience. The study also emphasizes the importance of appealing to these younger, informed consumers by offering consistent, high-grade products that promote relaxation.

At PURPLEFARM, our Collections based on terpenes profiles allows the budtender to cater to those seeking relaxation. See below for more details:

Tropical + Floral Collection

Ideal for those seeking calming and soothing effects, this collection features dominant terpenes Ocimene and Myrcene. These compounds give the flowers a sweet, floral, and tropical fruit aroma, creating a serene experience. Perfect for winding down after a long day, the Tropical + Floral Collection offers a gentle relaxation that allows you to stay clear-headed while unwinding.

OGs + Gas Collection

For those looking for a more dynamic experience, our OGs + Gas Collection provides uplifting, stimulating effects while still maintaining relaxation. With co-dominant terpenes Limonene, Myrcene, and Caryophyllene, this collection delivers complex notes of gas, fuel, citrus, and pepper. The combination of uplifting and relaxing effects makes it perfect for social relaxation or creative pursuits.

Sweet + Dream Collection

When you're ready for deep relaxation and a true couch-lock effect, our Sweet + Dream Collection is the go-to. Dominated by Myrcene, Pinene, and Caryophyllene, this collection gives off sweet, woody, and herbal notes. This strain is perfect for unwinding into a state of complete rest, making it an excellent choice for nighttime use or full relaxation.

Explore PURPLEFARM’s collections to discover the perfect whole flower strains for your relaxation journey. Whether you're looking to calm your mind or experience full-body relaxation, our premium whole flower products deliver the natural effects you need to relax and recharge.

For more insights into consumer preferences, check out the full article by Cannabis Retailer and Caddle here.